Client relations principles

In whatever industry or practice area we operate, we are guided by seven major client partnership principles.

1. Care for client's business
The overriding goal set ahead of the Imageland team is making our client's business more effective and profitable. For this purpose, we analyze reputational aspects, which directly influence business and select suitable PR techniques to achieve concrete results.

2. Creative approach
Any PR toolbox, however advanced, is limited. It is namely non-standard solution that can provide for slick and stunning execution of the campaign in tough time, at low cost. That is why creative component is integral to the Imageland approach.

3. Maximum options
We believe our client shall always have a good choice. We therefore develop many ways of implementation of a single program, each of which is discussed with the client. This principle is based on accepted international PR practice and proves effective, especially when a client has several pre-developed marketing strategies.

4. Flexibility
Imageland develops communication programs with proper regard to the previous PR experience of the clients. We strive to best fit in what has already been achieved by our partners, to provide for logical and well-balanced continuation of our clients' efforts.

5. Quality control
Leading Russian PR agencies, which execute several accounts simultaneously, often suffer from management problems and have to resort to corner cutting on quality to meet all deadlines. Imageland clients are soundly insured from such troubles. A special subdivision within the Agency executes effective control over all projects. Additionally, every account, regardless to its complexity, is supervised by top management.

6. Open cooperation
At each execution stage we uphold maximum openness and encourage client's involvement. Imageland reports early on every principal move and provides valuable council that can be further used by our clients.

7. Cost effectiveness
Imageland undertakes every effort to reduce client's initial costs. We offer techniques and payment schedules that best fit client's needs. Moreover, Imageland specialists have developed a special retainer service scheme allowing for principal cost saving, especially with long-term accounts.