Strategically integrated communications programs

• public opinion research
• development of positioning strategies
• identification of key audiences and communication channels
• development of fitting image concept
• basic goals setting
• development of program and selection of appropriate PR techniques
• execution and evaluation
• media training for company's speakers

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Media relations

• integrated large-scale PR campaigns in the central and regional media
• media events including press conferences, briefings, roundtables, seminars, familiarizing tours, press receptions, etc.
• subject-matter conferences and seminars attended by media
• exclusive interviews
• subject-matter pages or rubrics in the media
• journalist pools

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Analytical services

• monitoring of the Russian and foreign media based on pre-identified subject or category
• market analysis: current dangers and opportunities, future trends, etc.
• monitoring of company, brand or person references
• press clipping and digest
• competitive analysis
• evaluation of media effects and company exposure
• statistic reports, science-based recommendations

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Research

• media research, selection of appropriate communication channels
• measurement of advertising and PR activities
• marketing research

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Communications audit

• identification of basic stereotypes of target audiences
• analysis of communication activities
• tactics and strategies of communication

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Corporate reputation management

• identification of positioning gaps and strategic council
• reputation management during conflicts tied to labor Legislation
• crisis reputation management
• stock price fluctuations
• reputation management during product crises
• building of stable leadership reputation

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