Client: Samsung Electronics

Account: Samsung Running Festival

Date: July 14, 2001

Place: Vorobyevy Gory, Moscow

Background: The Samsung Running Festival was conducted for the third consecutive year and is regarded by Samsung managers as the main corporate event.

Goals:

• Attracting public attention to the event
• Strengthening the positive image of Samsung

Strategies:

• target media relations (TV, radio, central general interest and sports press)
• Development of the charitable programs: Morozovskaya and Filatovskaya children hospitals were provided with Samsung equipment.

Results:

• 11 broadcasts (including repetitions) on 7 channels (ORT, NTV, Stolitsa, etc.)
• 6 radio shorts
• 12 publications in the central and sports press