Client: RusAvtoProm Trade House

Account description: Autobus rally on the route across Siberia: Krasnoyarsk-Kemerovo-Novosibirsk-Omsk-Tyumen-Chelyabinsk-Ufa-Kazan-N.Novgorod

Length: June 8 - 29, 2001

Background: The recently established RusAvtoProm Trade House is an official seller of devices produced by Liaz, Paz and Golaz. The Russian bus pool is worn 70 to 80% according to some estimations. This critical situation is often resolved by the purchase of foreign devices, which are also out of any date.

Goals:

• Presentation of the new upgraded bus models
• Presentation of the mission and objectives of RusAvtoProm
• 12,000 km test drive
• Discussion of supplies terms and conditions

Strategies:

• conducting announcement press conference in Moscow
• Participating in the industry leading AutoSib exhibition (Krasnoyarsk city)
• Organizing press conferences in the route cities - involving industry leaders and mass media
• Staging city festivities (Novosibirsk, Omsk, Kazan)
• Organizing a roadshow to the race finish in N.Novgorod - for the Moscow press

Results:

• Almost every regional transport enterprise signed a contract for the bus supplies
• 224 publications (as of 24/07/2001)