Client: Metropol Investment Financial Company

Geography: city of Moscow

Background: One-year campaign to promote Metropol's corporate image

Goals:

• precise positioning of Metropol among the target audiences
• strengthening Metropol's image among existing corporate clients and partners in Russia and overseas
• building and strengthening Metropol's image among the professional community and private persons (in Moscow and beyond)

Strategy:

• generating news and providing for maximum media exposure (internet trading, 6th anniversary, sponsorship and special events)
• building Metropol image as a leading financial firm with wide and sophisticated spectrum of services
• communicating with target media
• conducting special events to strengthen awareness among the key groups

Results:

• raised Metropol brand awareness
• general director of Metropol positioned as one of the most reputable persons on the Russian stock market
• presence of Metropol's expert point of view in many publications
• increased number of publications
• from 7 in February to an average of 49 in March-June 2001.