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Imageland PR / Current news
Imageland PR and Edelman to set up JV in Russia [31.01.2008]
Imageland PR Russian communications agency and Edelman leading independent global PR firm announced Edelman- Imageland joint venture set up
January 28, 2008 – Veronika Moiseeva, President of Imageland PR, the oldest PR agency in Russia, and Richard Edelman, President & CEO of Edelman, the world’s largest PR network, who is visiting Moscow, announced pooling of assets for JV set up in Russia. The parties have already signed Memorandum of Understanding and agreed on the stages and terms of JV creation.
Under the understanding Imageland PR will transfer part of its assets to a new JV, including part of the contracts with its major international clients. JV will operate under joint Edelman-Imageland brand and serve major global companies – clients of both the companies in the Russian market.
Edelman-Imageland JV will be a separate legal entity. Its shares will be owned by Edelman (70%) and some Russian individuals. A new company is supposed to begin its operations in March this year.
Imageland PR will keep its main business in Russia and will continue to provide PR services mainly to the domestic clients in the internal market.
JV set up in Russia is a quality new step forward in the successful ten-year partnership of Imageland PR and Edelman. Joint company will combine all the benefits of Edelman’s global opportunities and Imageland unique business record in Russia. A new form of cooperation will give our customers worldwide the unique access to high quality services of the World’s largest independent PR network, including innovative communicative technologies, state-of-the-art creative PR-patterns and perfect quality standards on a global basis, professionally adjusted to the Russian market environment.
“Common views on business development and business philosophy are behind our partnership. We both use innovative communication technologies and particular approach to the quality of our services,” notes Veronika Moiseeva, President of Imageland PR. “Imageland PR has a successful history of the effective cooperation with Edelman. Since 1999 we have been affiliated and have operated as Edelman’s exclusive representative in Russia. Pursuit of the further development of Imageland PR and Edelman businesses has motivated us to take steps to a closer cooperation – we have decided to set up a joint company that would serve growing number of the largest transnational clients of both Imageland PR and Edelman here in Russia”.
JV creation will cause reorganizations in all the Imageland PR’s subdivisions and offices both in Russia and CIS. For instance, Saint-Petersburg office will be closed. “On the way of current reorganization we focus our efforts on establishing JV with our foreign partner,” comments Dmitry Kantor, CEO, Imageland PR. “However, Imageland does not abandon its plans on the regional expansion, opening of Imageland’s and JVs with Edelman offices in the key regions of the Russian Federation”.
“We’ve always considered Russia among our priorities and that’s why we've partnered with Veronika Moiseeva’s Imageland Agency business for the last ten years. Imageland provides us, and our clients, with one of the largest, most sophisticated, creative, and full-service communications firm in Russia" comments Richard Edelman, President & CEO, Edelman who was recently named "Most Powerful PR-executive" PRWeek and "Agency Executive of the Year," by Advertising Age in the US. "The opportunity for us is to support our global clients through Imageland in Russia, and support the growth of leading Russian companies around the world”.
“Assets joining by the leading independent PR companies will for sure cause a synergetic effect – it will allow to gain strengths in the competition with the leading global advertising and marketing holdings for the major clients,” adds Sergey Trofimenko, Chairman of the board, Point Passat agency and Head of the Association of PR Consultancies (AKOS). “Edelman’s choice is clear for me, for Veronika Moiseeva was one of the first in the industry, who realized the necessity of the civilized market building. It was she who initiated and contributed to the creation of our Association”.
Edelman
Edelman is the world’s largest independent public relations firm with 3,000 employees in 51 offices worldwide. It was founded in Chicago in 1952 and according to O’Dwyers, Holmes Report, PR Week and Ad Age has been in Top 5 of the leading communications firms list for decades, and in Top 3 for the last few years. Among its clients are leading global corporations; with some of them Edelman has an over 30 years-record of successful cooperation. In 2006 Edelman’s revenues three times exceeded ones of any other major independent competitor operating in the US PR market. Richard Edelman is the President & CEO of the company worldwide, and David Brain is the President & CEO in Europe.
Imageland PR
Founded by Veronika Moiseeva in 1990 Imageland PR is one of the oldest and largest Russian PR agencies. It offers a full complex of professional services in public relation with the help of over 200 professional advisors arranged in independent subdivisions and offices in Russia and CIS. Imageland has always been in Top 3 list in the Russian PR market and was awarded with two “Silver Archer” national awards by the Russian PR community. Imageland’s clients are the largest Russian and foreign companies, government institutions and NGOs. Veronika Moiseeva is President, and Dmitry Kantor is CEO.
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